Mr. Song Weiyi began his career with an international brand in South Korea, five years later, he joined Amer Sports. From 2019 to 2023, Mr. Song elevated ARC’TERYX’s retail image in China to unprecedented heights. His design philosophy and innovative spirit shook the traditional retail market in China, enhancing both the brand’s power and its status. He participated in internationally award-winning projects including the ARC’TERYX Mountain Classroom at Beidahu, Chengdu Taikoo Li, Chengdu IN88, Beijing Sanlitun, and Shanghai Wheelock Square. These projects reflect his meticulous attention to detail and deep understanding of aesthetics.
Mr. Song’s success is no accident. Behind his works are countless attempts and improvements, an obsession with perfecting every detail, and the courage to relentlessly pursue innovation. He knows that every innovation is a risk, but it is these risks that keep his designs fresh and forward-thinking.
In 2024, Mr. Song embarks on a new journey as the Director of the Image Management Center for Bosideng’s Division at Bosideng International Holdings Limited.
© 2024 London International Creative Competition
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