LOFT Iconsiam

PrizeOfficial Selection in Decorate (interior)
ArtistHisaaki Hirawata / Tomohiro Watabe
ClientTHE LOFT CO., LTD. / Siam Speciality Co., Ltd.

Store design of LOFT in Bangkok. What we attempted is welcoming the customers into the dynamic area inspiring the curiosity. Huge lighting icons representing each category of the goods are hung from the ceiling. They also work as the signage which help the customers to find the goods easily. There is an eye-catching tree with all the goods icons in the center. This is also the photo shooting spot which makes the customers feel like taking selfies of themselves. 365 different icons embodies the brand concept, "365 Days Everyday LOFT". “Graphic, interior, and architecture are integrated into one