Rooblee 360 Degree Bicycle Safety Reflector

PrizeOfficial Selection in Use (product)
CompanyRooblee Ltd
ArtistPhilip Clayton
CreditRooblee Safety Reflector
Video URLView

Reflectivity in traditional reflector design can only be achieved when the cyclist is approached directly from behind, thus compromising safety for variations in approach angles & heights. Rooblee resolves this by creating an inner polyhedron profile which enables 360-degree reflectivity & is enhanced by an outer profile that propagates light onto all reflective surfaces. This is complimented by a flexible mounting system which utilises the cyclists motion to oscillate the reflector, therefore capturing the driver’s attention & promoting motion detection by autonomous vehicle guidance system.