Ladies Purse Day Branding and Merchandise Design

PrizeOfficial Selection in Illustrate (graphic)
CompanyBdworkshop Co. Ltd.
ArtistClement Young
Design TeamEnoch Hui, Hayley Charlotte, Elvey Tong, Keith Lam
ClientHong Kong Jockey Club
Video URLView

The Ladies Purse Day Meeting in November is a popular event in Hong Kong's racing calendar, particularly among celebrities and the fashionable set keen to show off their latest styles. From AirPods case to handbags, we have brought a lot of new ideas to the merchandise category, trying to bring a refreshing feeling to the members and customers who are interested in this event and competition. We use dirty pink and dark green as the primary colour, and the polygonal cutting line as the principal element to increase the fashion sense of the brand and all merchandise design.