Liou Yi Wei Brand—Lamay Island’s Souvenir Series

PrizeOfficial Selection in Illustrate (graphic)
CompanyYi Jia Visual Identity Design Co.,LTD
ArtistChia-Hui Lien
Design TeamJen-Wei Huang
ClientLiou Yi Wei Co.,LTD

From the off-shore island of Taiwan, fishers’ hometown—Lamay Island, in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images. The zipper bag as package design helps takers preserve the freshness of dried fish.

Chia-Hui Lien, acts as the Creative Director of Yi Jia Visual Identity Design Co.,LTD now. Chia-Hui Lien has been a graphic designer for over 20 years. Her professional fields of design include brand design, visual communication, packaging design, book design, and exhibition visual design.