LE CUSHION ENCRE DE PEAU LAMÉ LIMITED EDITION LAUNCH CAMPAIGN
PrizeOfficial Selection in Shoot (photo/video)
Design TeamCreative Director: Ronn Lee, Art Director: Linz Lim, Director: Mark Law, Director of Photography: Alwin Oh, Post Production: Kraftw5kz
For the first time, LE CUSHION ENCRE DE PEAU – an iconic on-the-go product from YSL Beauty which has been a beauty essential for women since 2016, gets dressed in a real couture fabric. We were engaged to create online videos to create social media buzz on the new launch of this limited edition item and drive followers to swipe up to buy online during the pre-launch. Each video features an Instagram influencer picked by YSL Beauty and each story is crafted based on the influencer's lifestyle and a part of their day is then featured in the video.