PrizeOfficial Selection in Shoot (photo/video)
CompanySean Cullen Creative
ArtistSean Cullen
ClientAlzheimer's Society
Video URLView

If you're not experiencing it first-hand, it's difficult to understand the reality of living with dementia during Covid-19 - Something Sean Cullen wanted to change. His Mum, like thousands in the UK, suffers from dementia. The difficult experience of caring for her during lockdown, motivated him to write a poem, titled 'Imagine'. He worked with Alzheimer's Society to bring it to life in an emotive film. 'Imagine' puts the viewers in the shoes of those effected by dementia during lockdown. The film helps to raise awareness of how tough it has been and also encourages donations to the appeal