Pediatric Associates of The North Shore Brand Identity

PrizeOfficial Selection in Illustrate (graphic)
ArtistTerry Lawrence
Design TeamTerry Lawrence
ClientPediatric Associates of The North Shore

We’ve been conditioned to only go to the doctor when we’re ill. For a pediatric practice that cares for the health of their families and their community as a whole, we wanted to create a brand that inspired a new conversation on care—one focused on wellness—centered on the best interests of the child with an understanding of the family’s needs. Through our strategic foundation, brand platform, and a playful visual approach, we celebrated the bigger idea of wellbeing and created an environment where families are free to thrive and be all they can be.

+Intention is a strategic branding and design studio founded by Julie Hamilton and Terry Lawrence. And as our name suggests, we believe in being intentional in everything we do—for a brand, for a relationship, and for a company. Through our design-focused approach, we work with companies to identify customer insights, shape overarching strategies, craft purposeful messages, and create compelling brands that instill belief in the minds of their customers. When people have meaningful connections with a brand, the result is often a trusting and lasting relationship with that brand.