New Charm, The One of Sky

PrizeOfficial Selection in Illustrate (graphic)
CompanyTHAT'S RIGHT Planning Consulting Co., Ltd.
ArtistHui-Ling Lin
CategoryProfessional
Design TeamHui-Ling Lin, Shih-Yun Wang, Hsin-Ying Hsieh
ClientSUN YOUNG INTERNATIONAL ARCHITECTURE GROUP

The main visual and conceptual design is thus composed of three elements: the linear outline of the construction, the gradual color of the sunset sky, and the light/shadow depicted with the concept of 3D space. Lines of different length used in the logo set up diverse geometrical shapes. They interpret the building base, glass panels, and different materials, as well embodying interaction and communication of the city and the architecture. These lines are the depiction of diverse architectural expressions of fluid wind, light, clouds and shadow.