Admira: The Library

PrizeOfficial Selection in Decorate (interior)
CompanySODA (SPIRIT OF DESIGN ANALOGY PTE LTD)
ArtistCHING YEW TUNG
CategoryProfessional
ClientAdmira Pte Ltd
CreditStudio Sago

The design process starts with a customer’s journey map and curating four key touchpoints; Brand awareness, Product features, Swatches library and Cozy corners. Admira is a pioneer in laminate materials, they have the widest range of textures and features therefore the Narrative of a library is a natural complement to the showroom. We juxtaposed the process of looking for a laminate material to be the same as looking for a book in a library. It is also a place where homeowners and designers gain in-depth knowledge about the and materials, just like any other library where knowledge is shared.

Bio
Tung has more than 20 years of industrial experience in Spatial Design Consultancy and Project Management, He is a familiar name in the regional market having completed numerous projects in China, Myanmar, the Philippines, Thailand, Indonesia and Malaysia. His works have been featured in numerous exhibitions and publications, such as, The Business Times, Lianhe Zaobao, Hangzhou Cultural & Creative Industry Expo. Tung is also an adjunct lecturer with his alma mater, Nanyang Academy of Fine Arts, imparting valuable knowledge and experiences to the next generation of designers.