Earth and Plastic, The End of a Love Affair?

PrizeOfficial Selection in Shoot (photo/video)
CompanyAtom Design Studio Ltd
ArtistChris Shaw
CategoryProfessional
ClientBBC
Video URLView

Atom were asked to create a short animated film about our dependency on plastic. This animated film explored the positive and negative impact on the planet caused by our dependency on plastic. The characters Earth and Plastic were created to help guide the audience through the highs and lows of their relationship. The aim was to create something that was more nuanced and showed the positive impacts as well as the extremely harmful effects caused by our plastic consumption.