L3Harris branding

PrizeShortlist in Application Design, Honorable Mention in Application Design
CompanyThackway McCord
ArtistKat McCord
Video URLView

The merger of L3 Technologies and Harris Corporation created a new defense technology giant on a mission to provide security by responding with speed and innovation to the needs of a complex, challenging world. A new visual identity, inspired by the interconnected, interoperable technologies that keep frontlines safe, features a logo that speaks, particularly when animated, to fast-paced interconnectivity in a global context. This formed the fulcrum around which we developed a corporate identity featuring strong color and distinctive graphic features that reference defense.