Peace & Presence Well-being branding

PrizeShortlist in Illustration - Graphic Design
CompanyNanyang Technological University
ArtistLisa Winstanley
CategoryProfessional

The client’s vision for the P&PW brand was the desire to invoke a peaceful, relaxing state for their customers. With this in mind, I interviewed the client to discover what it was that induced that state in them personally. We discussed, with nostalgic fondness, childhood memories of playing in the woods by a stream. This inspired the illustrative aspect of the branding which depicts some of the flora and fauna found in these areas. The colour palette was also inspired by water, specifically Georgian water features, referencing bronze in both its original and oxidised states.