Equestic SaddleClip

PrizeShortlist in Illustrate (graphic)
CompanyBrightbird Design Center Bv
ArtistBart Kip
Design Teamoperational designer: Jorge Arbelo
ClientSmart Horse Technologies BV
CreditTim Mulder
Video URLView

A logo for an electronic device used to monitor a horse’s movements during training. Capturing the essence of the product leads to this design. Inspired by the shape of a hoof. The device keeps a minimalistic design. The top surface fin design not only gives the product a sense of direction but also offers extra grip when positioning the clip. Furthermore, the matt black finish makes the device subtle and allows it to blend with its surroundings. This, combined with the shiny metallic logo makes the branding pop in a recognizable way.