LolaGrove - Portal Redesign

PrizeShortlist in Illustrate (graphic)
CompanyUser Experience Group (UXG), ValueLabs
ArtistKadambari Sahu
Design TeamNaga Vyas Kanugovi and Chandra Sekhar Reddy Katukuri
Video URLView

Our scope was to redesign the lead generation and suppression platform for marketing professionals, make it user friendly and increase the users. We followed a comprehensive design process to understand the existing system and to create a design ensuring the achievement of project & business goals. From our research, we found issues in behaviour and visual nature of the portal. We used our expertise to create a fresh portal with intuitive information flows. Each part of the portal was handcrafted from icons to illustrations such that it was a consistent, refreshing and delightful experience.

Kadambari is an award winning Designer & a Design Leader, working as SVP design at ValueLabs. She founded User Experience Group at ValueLabs, & is currently leading 50+ designers to create world-class & award-winning products and services to have a positive impact on businesses. Her forte lies in building, growing, coaching & mentoring high-performance design teams from scratch. She creates design culture by infusing design thinking within organisations & businesses to create a holistic strategy and customer experience. Her practice in design allows her to work on intangible & tangible aspects