Local Bounti: Reimagining ‘Fresh’ from Farm to Table

When hydroponic herbs/greens grower Local Bounti asked OffWhite Co to design its new product line, OffWhite disrupted the market with a unique concept that stands out (and up!) on store shelves. Unlike the typical plastic bags/boxes used by competitors, OffWhite elevated the brand and conveyed the company’s fresh, sustainable values by presenting the greens in fashionable, eco-friendly paper potted planters. With colorful packaging and simple, easy-to-read graphics that communicate feel good, better-for-you messaging, the windowsill-friendly pots are raising standards in the produce section.