FILMAR en América Latina is the most important festival dedicated to Latin American cinema and cultures in Switzerland. The visual identity of the FILMAR 2020 festival is based on the Mayan language, a means of transmitting knowledge and information. The glyphs selected represent hands which here refer to actions closely linked to cinema such as framing, shooting or even composition.
Bio WePlayDesign is a Swiss design studio run by Sophie Rubin and Cédric Rossel. Our range of work spans across a whole spectrum; visuals identity, webdesign, posters, fonts, signage, book covers, catalogues, objects and digital strategy. Our approach to design is playful since we believe it is a creative way to solve communication issues. This perspective allows us to create projects that are diverse and to offer novel graphics solutions. The play theme enables us to keep an experimental edge as well as an open mind to creative work.