Powells Books Brand Story

PrizeShortlist in Illustrate (graphic)
University/SchoolSavannah College of Art and Design
ArtistEvan Eggers
Design TeamEvan Eggers
Video URLView

The assignment was to show the story of a brand of our choice. Powells books is a bookstore so large, you could get lost in it if it wasn't so well organized. So I built my concept off of the idea of 'getting lost in books'. I used a collage style to evoke a dreamy and ethereal aesthetic, because what are dreams if not collages of our memories and emotions?