DiGiorno Re-Design

DiGiorno is a competitively priced frozen pizza brand that appeals to a large target audience, yet the design system across their variety of flavors is inconsistent and needs something more cohesive. My approach was to create a vintage Italian inspired design template that different palette would be applied to for the different flavors and crust types. This art deco style, as well as opting for a delivery pizza style box instead of the rip-to-open cardboard boxes or plastic cling wrap, would stand out from all competitors and enforce their tagline, "It's not delivery, it's DiGiorno."