Love Flow Furniture Collection

PrizeFinalists in Use (product)
University/SchoolSavannah College of Art and Design
ArtistShih-Ya Wu
CreditShih-Ya Fiona Wu
Video URLView

Love Flow is a furniture collection that gives people a sense of well-being by personifying interactions between people and their loved ones. The design follows Donald Norman's three levels of emotional design. The goal of the design on the visceral level is to attract people from the hustle and bustle by its look; on the behavioral level is to allure them to immerse in the furniture by the multilevel sensory experiences that it offers; and on the reflective level, it helps people find a way back to their spiritual home through the personification of love.