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    My name is Alex Novo, I’m a photographer.

    The world without photography will be meaningless to us if there is no light and color, which opens up our minds and expresses passion.

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    Genotype

    PrizeFinalists in Illustrate (graphic)
    CompanyMerril Cledera
    CategoryProfessional
    ClientPrime Health Partners
    Video URLView

    Backed by the proven science and research of genetic testing, Genotype is a health management program made with a person's unique genetic makeup in mind. There is a growing market for tech and smart testing which caters for health-conscious consumers. Genotype needed an approachable, trustworthy identity combined with visuals that would convey the proven science underpinning their brand. These competing demands were achieved with a combination of clean geometric styles and energetic colors. Genotype.co