PrizeFinalists in Illustrate (graphic)
CompanyMerril Cledera
ClientPrime Health Partners
Video URLView

Backed by the proven science and research of genetic testing, Genotype is a health management program made with a person's unique genetic makeup in mind. There is a growing market for tech and smart testing which caters for health-conscious consumers. Genotype needed an approachable, trustworthy identity combined with visuals that would convey the proven science underpinning their brand. These competing demands were achieved with a combination of clean geometric styles and energetic colors.