Communicating spiritually with heaven and earth.

PrizeShortlist in Illustrate (graphic)
CompanyHsiuping University of Science Technology
ArtistWen-Chun Fong
CreditThe leather sofa advertising
Video URLView

The TW.UCM.'s advertisements for magazines create new lifestyles and spaces for consumers in Taiwan using different arrangements and configurations of the soft series products and furniture, revealing consumers’ feelings of being relaxed, carefree, unhurried, calm, deep, and open at home. What these advertisements show is exactly what the ancient philosopher Zhuangzi said about “communicating spiritually with heaven and earth”.Create a lifestyle that belongs to Taiwanese consumers.The variations of light are applied to all the images and interwoven into all kinds of atmosphere and emotions.