Wine label DAVOS is conceptualized from a family dream based on the idea of the grandfather, father and son, longing to travel around the World in their sailboat. Ocean plays an important role, as the enjoyment father and son share in surf is also important to them. The wave is an original art made with Gouache, digitalized and integrated with the sailboat, which is inspired on a painting of the family boat. The word DAVOS holds the movement and force of the wave, the sailboat remains still and peaceful. The upper right symbol, represents 5 members of the family, Dad, mom and children.