Bridgestone Innovation Gallery
PrizeFinalists in Decorate (interior)
ArtistHisaaki Hirawata, Tomohiro Watabe
A corporate museum where visitors can learn about Bridgestone's history, the appeal of its products, the mobility society, and the latest technology through experiences in four distinct zones. The dot art at the entrance is layered with people, full-size vehicles, trees in the background, and outdoor light to express the corporate vision in unison and reduce the heat load of the sun. It is a challenging attempt to break away from the conventional explanatory exhibition space that relies on type and panels, and to deepen understanding through the environment, light, the body and experience.