Atraxo - Strategy, Branding & Identity Design

PrizeFinalists in Illustrate (graphic)
CompanyJD Designs
ArtistJames Dawson
Design TeamJD Designs
Video URLView

Atraxo provide a digital platform connecting aviation fuel buyers with sellers and enabling them to do business. The brand mark followed a similar formation of an aircraft, with a geometric structure to communicate quality, precision and streamlined processes of the digital services. The central ‘X’ connotes the connection between buyers and sellers within the aviation industry. The spiral brand pattern is influenced by the design of a jet engine, which can be deployed across multiple touchpoints.