SYFY Branding

PrizeOfficial Selection in Shoot (photo/video)
ArtistQing Lei
Video URLView

SYFY channel mainly deals with programs related to science fiction, horror, and fantasy genres. It is a TV channel mainly aimed at the young generation. Through the reinterpretation of the brand, the concept of the design will inject a sense of technology and fantasy, and its purpose is to show an "alternative" world. The design will use abstract and geometric graphic representations, using repeated patterns and typography, to give the audience a surreal feeling. Accompanied by the strong rhythm and the beat of the music, the video will be rigorous but full of vitality.