BALMUDA The Store Aoyama

PrizeOfficial Selection in Decorate (interior)
ArtistYoshihiro Yamamoto
Design TeamSatoshi Ohashi (Senior Designer), Shoji Ishijima (Designer), Koji Takenaka (PM) and Megumi Nagai (PM)
ClientBALMUDA Inc.
CreditKenji MASUNAGA
Video URLView

This is a first flagship shop project of luxury home appliance brand BALMUDA. We aimed to embody the brand's personality, seek a new role for retail stores, and explore the relationship between the store, products, and customers. The first floor is designed under the concept "BALMUDA The Museum" treating each product as a work of art. Like in a museum, the program respects the guests' own will. While the second floor is named "BALMUDA The Lounge" that promotes spontaneous interactions between customers and staff, where people can experience products using all five senses in a live setting.

We are proud to be the largest-scale design firm in Japan without a construction or sales department, and our designers and creators with their rich individuality have been involved in various projects both in Japan and overseas. Our mission is to be the design partner that brings form to the dreams and ideas of our clients. With diverse individual skills and the team power born from their fusion, meeting high-level demands is our strength, for both hospitality design where creative sensibility is required and office design with its logical layout.