Lammas Partners, a staffing agency for the life science industry, implements C-Suite level placements, increasing the likelihood of finding vital medicines. We proposed a goldfinch as the company icon owing its excellent communication skills and enthusiastic personalities. They are always looking to develop and build a deep understanding of their environment. The structure of the icon consists of geometric and linear shapes, with ‘LP’ subtly included within the design. A geometric pattern was developed using similar strokes, using gold shades to add to the premium nature of the brand.