Amnis - Strategy, Branding & Identity Design

PrizeOfficial Selection in Illustrate (graphic)
CompanyJD Designs
ArtistJames Dawson
Video URLView

Amnis is an electronic foreign exchange and global payment solution designed for SMEs. The reason behind their rebrand was to connect with a new global audience that conquers new markets with an identity that mirrored their new services. Their dedicated platform for SMEs reduces the amount of time to make a payment, in addition to the transfer cost, whilst allowing the customer to buy currency at a better price. The aim of the identity was to find a balance between contemporary and conservative, which connects with the target audience and communicates a simple, secure and innovative platform.