Logo Design - Positive Sum

PrizeOfficial Selection in Illustrate (graphic)
CompanyJD Designs
ArtistJames Dawson
ClientPositive Sum
Video URLView

Positive Sum provide consultation on the risks and opportunities presented by blockchain. I established a list of keywords that would define the brand and help build a relevant visual identity. I crafted the sigma symbol with a clean, masculine style that is structured into a pattern that forms a badge of honour, conveying expertise, quality, security and trust that customers will pay more for. The proposed colour palette heightens these emotions, with minimalistic layout compositions, alongside subtle futuristic, abstract patterns.