Lavazza London Flagship Store

PrizeOfficial Selection in Decorate (interior)
CompanyRalph Appelbaum Associates
ArtistMirko Cerami
Design TeamRAA: Phillip Tefft: Director, Mirko Cerami: Project Director, Mat Mason: Lead Graphic Designer, Gareth Edwards: Graphic Designer, Tracey Taylor: Content Developer, Charlotte Stevens: Content Coordinator
CreditRalph Appelbaum Associates / Andrew Lee
Video URLView

In a Grade II listed building at the centre of London’s west end, the Lavazza London Flagship Store is the second such store in the world and the only one outside Italy. The Store brings Lavazza’s unique concept of coffee design and distinctive Italian spirit to a new London audience. Inspired by our design of the Lavazza Museum in Turin, RAA created an innovative universal design language to express the brand's values. Customers can relax among murals of the brand's stories, stop at the counter for a pick-me-up, collect a coffee to go or enjoy a sit-down meal in the elegant restaurant.