Freefall and Homewrecker are both high-end alcohol-free spirits of a different kind. For that reason, they required a different type of packaging. Our goal with this project was to create a visual identity that was dissonant and a bit “off”. The shape of the bottles, the texture of the front label and even the choice of font are all contradicting elements in a traditional sense. Something does not add up… And that’s exactly the feeling we want to elicit with the proposed design. Feels weird? Why not!