The Fresh Grocer understands you would love to cook fresh, delicious food for you and your loved ones every day. That’s why we do your shopping and food prep so that you can create and cook meals you know you and your family will love. Made combined earthy rustic tones and ornate yet contemporary typography, striking the perfect balance. A wordmark that is simple and full of character combined with an abstract icon representing the fresh produce. A visual identity system that feels timeless with the flexibility for change.