KHASA M BRAND DESIGN

PrizeOfficial Selection in Illustrate (graphic)
CompanyFreelancer
ArtistPeiyao Tang
CategoryProfessional
ClientKHASA M
Video URLView

KASHA M is a fashion brand that takes inspiration from Dante's Divine Comedy and aims to embody women's freedom and authenticity. The brand's name is inspired by the cheetah, an ancient Egyptian cat deity that symbolizes feminine strength. Despite challenges posed by time zones and pandemics, the designer overcame them by using thoughtfully created serif typefaces to convey the brand's story. The brand's color, red, represents maturity and independence. The website is set to launch in 2023, and the brand's design language reflects its values of assertiveness, independence, and self-expression.