2024 Tamdhu Year of the Dragon

PrizeOfficial Selection in Illustrate (graphic)
CompanyKyo Chen Visual Creation Studio
ArtistKyo Chen
ClientIan Macleod Distillers, Taiwan

In 2024, the Year of the Dragon, Our goal is to capture the essence of the traditional Chinese dragon without incorporating overly unique or fantastical shapes and accessories, preserving the fundamental spirit to resonate with the brand's core values. The visual presentation emphasizes the fusion of the golden whiskey, resembling surging water waves, with the form of the dragon. The packaging design and layout are meticulously planned to showcase the product in sets of four bottles, creating an appealing visual composition that enhances its allure when displayed.