Dotline Branding Project

PrizeOfficial Selection in Illustrate (graphic)
CompanyTomodachi Ltd
ArtistTomohiro Kaji
ClientDotline Inc
Video URLView

Challenges: Recruitment of excellent human resources, diversify administrative costs and investments in the businesses developed under different names from the company such as “Dream Town PROJECT” (a total of 22 businesses with different names are not remembered within the company, nor are they known to be operated by Dotline). Solution: Development of a unified business name, renewal of the corporate philosophy, and a new brand strategy to break away from the welfare company (design of an easy-to-understand Purpose and CI for prospective employees).