The main store of Shinbashi Tamakiya, which has flourished with "tsukudani" as its main product, required a new sales space design 240 years after its establishment.
"Tsukudani" is a traditional Japanese preserved food.
We sought a balance between functionality and brand impression, we designed a space that integrates the product display stand and the space where food is served.
We believe that drawing people's attention to tsukudani, a preserved food, is in itself a sustainable deed, and we looked ahead to the next era, as well as to attracting new customers.
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