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    Shinbashi Tamakiya

    PrizeOfficial Selection in Decorate (interior)
    Companyaioi
    ArtistYugo Fukasawa
    CategoryProfessional
    ClientShinbashi Tamakiya Co.,Ltd.
    CreditMasato Chiba

    The main store of Shinbashi Tamakiya, which has flourished with "tsukudani" as its main product, required a new sales space design 240 years after its establishment.
    "Tsukudani" is a traditional Japanese preserved food.
    We sought a balance between functionality and brand impression, we designed a space that integrates the product display stand and the space where food is served.
    We believe that drawing people's attention to tsukudani, a preserved food, is in itself a sustainable deed, and we looked ahead to the next era, as well as to attracting new customers.