The Botanicascent Times V2

PrizeHonorable Mention in Other
CompanyDesigning Cultures Studio
ArtistJesvin Yeo
ClientJay Cee Global

The mission of Jay Cee Global is to improve the well-being of people and reduces environmental impact. With the intention of providing affordable and natural beauty products to their customers, Jay Cee Global make certain that the designs of their products are cost-effective. As a result, dual or triple functions became the main focus of all design produced for their skin and hair care brand: Botanicascent. Along the same line of thought, the Botanicascent Times is a promotional material that designed deliberately without the page number, and so individual pages can be displayed as A1 or A2 posters. Interestingly, the centerspread can be removed and folded into a product flyer.

Jesvin Yeo is a visual communication designer focused on cultural values, human experience and behaviour, and their application to cultural heritage and wellbeing. She explores new ways to spark and distil insight and addresses people’s needs through bold, optimistic design. Her cultural-related works have been published and exhibited internationally, including the Basel School of Design, Berlin Communication Museum and Taiwan Design Museum. These works have also won prestigious design awards, such as the Red Dot Award, GOOD DESIGN™ Award and iF Communication Design Award. Jesvin is the author