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    My name is Alex Novo, I’m a photographer.

    The world without photography will be meaningless to us if there is no light and color, which opens up our minds and expresses passion.

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    PMQ "Material Translation" Smart Fashion Runway & Exhibition

    PrizeHonorable Mention in Application Design
    CompanyTHE CABINET
    ArtistMalou Ko
    CategoryProfessional
    Design TeamMalou Ko, Joe Chow
    ClientPMQ
    Video URLView

    We took the stitches to represent the making of a fabric to clothing. Stitches also represent a transition from a starting point to an ending point. We picked different texture to visually present the 8 "Smart Textile" onto the mannequin, emphasising the function of the fabric, and to translate it into clothing for model to carry. We used a handwritten font for “Material Translation” to show the dynamic emotions of the event. We want to give a fashionable, bold and new technology message to audiences when they see the brand.