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    My name is Alex Novo, I’m a photographer.

    The world without photography will be meaningless to us if there is no light and color, which opens up our minds and expresses passion.

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    F-word

    PrizeHonorable Mention in Installation Art
    University/SchoolMaryland Institute College of Art
    ArtistMengxi Wei
    CategoryNon-Professional

    F-word is a female empowerment campaign that invites women to explore the female condom as a tool for personal health and self-determination. With the slogan —??? "F-word is Female", we created two different layers of typography in sharp contrast to discuss women empowerment. The external “identity” of women — stereotyped as fragile, soft and weak is designed in pink color with transparent glossy paper and thin-weight typeface. The internal self-identities, shared in the F-word branding, is strong, powerful, confident, and independent.