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    The world without photography will be meaningless to us if there is no light and color, which opens up our minds and expresses passion.

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    Shanghai Yu Yuan Branding

    PrizeHonorable Mention in Application Design
    CompanyTHE CABINET
    ArtistMalou Ko
    CategoryProfessional
    Design TeamJess Lau, Francesca Wong, Cravis Wong, Yip Chun Man, Karen To, Lun Wong, Karen Liu
    ClientShanghai Yu Yuan
    Video URLView

    Shanghai Yu Yuan, named after the fabled historic gardens in Shanghai, celebrates Shanghai’s finest culinary traditions with its sophisticated menu and exquisite design. We created a brand that can incorporate the traditional Oriental elements yet giving a modern interpretation. The logo design is a Chinese calligraphy inspired by the diversity styles of the original Yu Garden. The smooth strokes give an elegant yet playful feeling. The key visual is inspired by the popular new year wood block prints in Shanghai in 1900s, wishing everyone who come to our restaurant can enjoy a wonderful time.