Launching an authentic, truly Nordic waffle experience in the frozen breakfast category in grocery stores, and in the hot-prepared food section in c-stores presents unique challenges. Designed to be the stand-out in highly competitive shopping environments, BAKER developed a design to showcase the unique waffle experience and product shape. The label design amplifies Nordic Waffle's iconic red master brand color, brand logo, and their ever-growing product array with the addition of bright Nordic variety colors to invite portfolio shop ability on the shelf.
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