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    How we made Moravia great again

    PrizeOfficial Selection in Illustrate (graphic)
    CompanyLittle Greta
    ArtistRadoslav Dostal
    CategoryProfessional
    Design TeamStrategy: Zuzana Behova, Creative Direction: Tomas Nedved, Art Direction: Radoslav Dostal, Project Management: Zuzana Behova
    ClientZUFANEK s.r.o.
    CreditJulius Filip

    We distilled the strategic concept into a fresh take on traditional, Mucha-ish motifs. The central symbol of Moravian unity, the hoop – a circle – expresses continuity and the endless flow of time. This blurs the distinction between the Moravian past and the future. Around its circumference, it is decorated with floral elements. These act as a reference to illuminations and liturgy and plum fruits as a less subtle reference to the product. The floral motifs are also elegantly embedded with other motifs that refer to the anniversary year and the heraldry of the South Moravian Region.