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    Coleção Caramelo

    PrizeOfficial Selection in Illustrate (graphic)
    CompanySchool of Architecture and Urbanism At The University of São Paulo
    ArtistLeandro Leão
    CategoryProfessional
    Design TeamLeandro Leão
    ClientSchool of Architecture and Urbanism At The University of São Paulo
    CreditLeandro Leão
    Video URLView

    The poster provides a contemporary image for a long living Brazilian institution. It was designed for a new book series to be published by the School of Architecture and Urbanism of the University of São Paulo (FAUUSP), named “Coleção Caramelo”. It derives from the collection logotype, and both pay tribute to the community that moves up and down and casually meets at the building’s ramps on a daily basis. While standing out from the institution's 1960’s modern imagery, so as to update it, the design is still in tune with FAUUSP heritage and its well-established history.