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    Imaginary Brand Design Project: Egg Tangsuyuk Burger

    PrizeOfficial Selection in Create (art)
    University/SchoolArt Center College of Design
    ArtistJungmin Lee
    CategoryNon-Professional
    Design TeamInstructed by Professor Eric Nyquist

    Jungmin experimented her interests on drawings, paintings, and typographies by making the imaginary brand, Egg Tangsuyuk Burger, abbreviated as ET Burger. She was inspired by a Korean dish Egg Tangsuyuk, which is a fried pork with a sweet, tangy sauce, covered with an egg yolk. She would like to share this food as a fusion fast food restaurant with handmade burgers. ET Burger project delivers theme of galaxy and aliens, and especially for family and children audiences to experience art and food. She made logo mascot, illustrated posters, mural, patterns, and packages on tray mock up.