Candle Brand Rebranding
PrizeOfficial Selection in Illustrate (graphic)
University/SchoolBoston University
ArtistZhenqi ZHAO
CategoryNon-Professional
My project is about the rebranding of an American home fragrance and lifestyle brand in order to increase brand awareness and consumer engagement, and echo the core value of brand. The brand emphasizes helping its customers feel closer to the people, places, and moments that matter most. Based on the brand's desire to be personalized and recognizable to consumers, my creation revolves around the geographic coordinate system, be specific, giving each unique scent a specific identifier or alphanumeric character is the central idea of my creation. The rebranding was done by using a combination
Recent Comments