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    My name is Alex Novo, I’m a photographer.

    The world without photography will be meaningless to us if there is no light and color, which opens up our minds and expresses passion.

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    Phone: +1 (800) 456 37 11
    Email: support@licc.uk
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    Dr. Martens Ad Concept

    PrizeOfficial Selection in Illustrate (graphic)
    University/SchoolGeorge Mason University
    ArtistMac McNulty
    CategoryNon-Professional
    CreditShoe images via Dr. Martens/AirWair INTL. LTD

    These designs are a concept for a Dr. Martens shoe campaign. The tagline, "These boots are made for ___" can be filled in with any punchy verb, making the ads flexible for future changes and development. The ads vary in print medium and emotional tone, but are unified in their graphic voice. Garamond type over blocks of full color evoke nostalgia, while the dynamic photography and messy, mono-typed verbs imbue the ads with energy. Dr. Martens' customer base values individuality, aesthetics, and authenticity. I made sure to keep those qualities in mind while designing this concept.