Cafefe (Shop)

PrizeOfficial Selection in Illustrate (graphic)
University/SchoolDuy Tan University
ArtistVan Dung Le
CategoryNon-Professional
CreditLeVanDung_1

A coffee shop logo in a charming location in Central Vietnam. Cafefe is a unique combination of the words "café" from English, "café" from French, and "cà phê" from Vietnamese, creating a meaningful fusion. The repetition of "fe" evokes a stronger coffee flavor, much like a double shot. These are the defining characteristics of the Cafefe brand. The logo takes the form of a coffee tray, and resembling a coffee bean, with two deep brown and orange-red shades. The word "cafefe" is written in a continuous, flowing style, like the steady stream of coffee.