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    Shenzhen Capital—Booster of Urban Development

    PrizeOfficial Selection in Illustrate (graphic)
    CompanyShenzhen Polytechnic University
    ArtistTaotao Xiong
    CategoryProfessional
    Design TeamTaotao Xiong, Xiaotong Lin, Jiahong Peng, Miao Bi, Haiyan Song, Biyuan Mao, Yixin Lin, Yanjun Huang, Honglin Liu, Yuesheng Liao, Wanrong Zhu
    ClientShenzhen Capital Holdings Co., Ltd
    Video URLView

    This is a VIS designed for Shenzhen Capital, which is the only state -owned capital company named in honor of Shenzhen city. The core of the logo is a pioneer bull—Shenzhen city’s totem and symbol of the bull market. The two lines that make up the bull are inspired by the outlines of Shenzhen River, Shenzhen Bay and K-line. The bull’s breakthrough in the red color block implies the spirit of forging ahead and constantly innovating. 8 icons and dynamic auxiliary graphics can be formed randomly, therefore are flexible enough to symbolize the infinite possibilities of the city and the enterprise.