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    My name is Alex Novo, I’m a photographer.

    The world without photography will be meaningless to us if there is no light and color, which opens up our minds and expresses passion.

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    UMENOMOTO

    PrizeOfficial Selection in Decorate (interior)
    CompanyDesign & Creative Associates
    ArtistKawaguchi Atsushi
    CategoryProfessional
    CreditHIROYUKI OKI

    “Umenomoto” is a bar that offers 100 varieties of Umeshu (plum wine) and Japanese Tapas. The interior is simply finished in colors inspired by Umeshu, and design concept was created with the image of a slightly glamorous woman who combines both cuteness and elegance. The goal was to stand out in an area lined with Japanese-style storefronts, with finishes using a variety of red plum-like colors, original furniture resembling plum blossoms, lighting combining products available at local markets, and a gate-like facade that enhances visibility in a narrow alley called a "hem" in Vietnam.